Monday, May 9, 2011

What is wrong with this advertisement appearing in the LA Times on Sunday May 8th 2011?

I will provide an answer to this question tomorrow which will get into the problems that medicine as a profession has with the measurement, diagnosis and labeling of health conditions in our industrial society. Yes, there is something seriously wrong here. Can you leave me a comment and tell me what it is? 


  1. Using the average or normal BP as the healthy level and implicitly assuming that variations in BP (during daily activities) are less important than measures of BP taken during a doctor visit.

  2. 'Personalized' health care with exclusive focus on the individual ("lifestyle") risk factor